Germain, considered one of the best women’s soccer teams in the world. Allyson Swaby spent part of this year loaned to Paris St. “It was just this beautiful kind of laser delivered ball right to the feet of someone about 40 yards away.”īoth sisters played throughout college and went on to play for both American and European professional soccer teams. “I still remember the first time that played a ball,” Scott Ferguson, their high school coach, told the Associated Press. National and Olympic Development teams at a young age. With the new football season around the corner, it will be fascinating to see how the rankings of most valuable football brands change next year.Both Swaby sisters were courted by the U.S. Just look at Manchester United, which hasn’t quite regained its stellar performances on field since Sir Alex Ferguson left in 2013, but nevertheless continues to be a commercial juggernaut-it had the fourth highest jersey sales in 2021.Ī similar story can be seen with Saudi Arabian club Al-Nassr when it signed Cristiano Ronaldo, which drove visits to its merchandise store up 300%. While the value of a football club brand is not the same as the club value itself, a strong brand can do wonders for a club’s financial performance, and eventual value. The only non-European team to make the list was CR Flamengo from Brazil. With an even broader-picture gaze, Europe is home to 49 of the 50 listed clubs, a testament to the strength of the European football market. Together, the top three countries account for almost three quarters of the most valued football club brands in the world. The UK is followed by Germany (10) and Spain (9) with the most high-valued brands.
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